Part of developing your property’s positioning is to make sure everyone agrees on whom you’re aiming to sell it to. Without narrowing the field, you’ll be wasting advertising expenditure and a great deal of effort. (Unless, of course, your marketing budget is so big, you don’t mind reaching people who won’t buy? No… didn’t think that was the case.) We’ll take you through how to identify your primary target audience rather than just ‘anyone over 55’ and hit the bullseye time after time.