There’s no need to be prickly about your opposition. Indeed, we’d advise you to overlook them at your peril. We’ll show you how to identify the true, direct competitors to your retirement village along with ways to differentiate your property so it stands apart. What are your points of difference? Do you have any real advantages? What are your competitors doing that can spike your chances in the market? In short, if you don’t respect your enemy, you could be cactus.